We will tell you everything you need to know about Loreal USA in this article.
Loreal is one of the world’s largest care brands, and it’s only getting bigger. However, worldwide, user satisfaction is quite high.
Loreal USA
Loreal Paris is well-known and loved by its customers for its skin care, cosmetics, dermocosmetics, hair care, hair dyes, and men’s care products.
Also read: The Ordinary USA: Everything You Need to Know
The Story of Loreal
Eugène Paul Louis Schueller, a young French chemist, invented Oréale hair dye at the turn of the twentieth century. Schuller created his own products and then decided to sell them to Parisian hairdressers. Schuyler established his company, Société Francaise de Teintures Inoffensives pour Cheveux, on July 31, 1919. (Safe Hair Dye Company in France).
The company that later became Loreal was founded on cosmetics research and new ideas. In 1920, the company hired three chemists. The team consisted of 100 people in 1950. There were 1,000 by 1984, and there are now nearly 88,000. (in 2020).
Schueller gave La Cagoule money and hosted meetings for them at Loreal’s headquarters. La Cagole was a violent French fascist group opposed to communism. Its leader founded the Social Revolutionary Movement (MSR), a political party that supported Vichy’s collaboration with the Germans in occupied France.
Following WWII, Loreal hired many of the group’s members as CEOs, including Jack Correze, who oversaw the US Operation. Israeli historian Michael Bar-Zohar discusses it in his book The Bitter Smell. Loreal began by producing hair color, but soon expanded into other cleaning and beauty products. Loreal sells over 500 brands and thousands of individual products in the beauty industry, including hair dye, permanents, hair styling, body and skin care, cleansers, makeup, fragrances, and much more.
Many different channels sell the Loreal USA products, including hairdressing and perfume salons, hypermarkets, health/beauty stores, pharmacies, and direct mail.
What Does “Loreal” Mean?
It is also said that the name L’Oréal is derived from the Ancient Greek word ωραίος (oreos), which means ‘beauty.’
“Because I deserve it.”
These simple words represented beauty and strength, while also making luxury products more accessible. With this slogan, Loreal Paris was the first to emphasize self-assurance. Since 1971, the Loreal Paris logo has served as a rallying cry for women to support the brand and their self-esteem.
Your words are not always empowering. Female spokespeople for the brand are strong, independent women who inspire other women on a daily basis. Jane Fonda is a feminist and environmental activist, and Eva Longoria is a Hollywood feminist leader. Lia Kebede collaborates with the Limlem Foundation to support African female entrepreneurs. Dutzen Kroes collaborates with the Elephant Crisis Fund to put an end to animal cruelty.
Loreal Paris’ “Women of Worth” campaign demonstrates the company’s feminist values. It has long recognized women who give back to their communities. This event provides women with the opportunity to obtain project funding.
Attitude to Animal Testing
Loreal has spent €900 million on alternatives to animal testing for product safety since the 1980s. At their research centers in Gerland, France, and Pudong, China, they use methods such as reconstructed skin models such as the Episkin model.
This is made more difficult by markets such as China, where all human cosmetics must be tested on animals. Cosmetics from companies that refuse to test on animals, such as The Body Shop, are not sold in China.
Loreal was a member of a group that asked the European Union in 2013 to invest more money in the search for alternatives to animal testing.
Encourage Plastic Recycling
In 2020, Loreal announced a collaboration with French biochemist pioneer Karbius to develop an enzyme-based method for melting plastic waste.
Companies Which Are Owned by Loreal
The companies that Loreal owns and has stakes in are as follows:
| COMPANY | INDUSTRY |
| Guy Laroche | Fashion |
| Loreal Professionnel | Hair Care |
| Redken | Hair Care |
| Yves Saint Laurent | Fashion |
| Garnier | Cosmetics |
| Skin Ceuticals | Skin Care |
| Shu Uemura | Cosmetics |
| Ralph Lauren | Clothing |
| Gloria Armani | Fashion |
| Lancome | Cosmetics |
| Cacharel | Fashion |
| Maison Margiela | Fashion |
| Clarisonic | Skin Care |
| Urban Decay | Cosmetics |
| Maybelline | Cosmetics |
| Kiehl’s | Cosmetics |
| Essie | Cosmetics |
| Biotherm | Skin Care |
| Vichy | Skin Care |
| Kerastase | Hair Care |
| Diesel | Clothing |
| Viktor & Rolf | Fashion |
| Proenza Schouler | Fashion |
| Decleor | Skin Care |
| La Roche-Posay | Skin Care |
| Shu Uemura Art of Hair | Hair Care |
| Roger&Gallet | Fragrance |
| African Beauty Brand | Beauty |
| Pureology Colour Care | Hair Care |
| Paloma Picasso | Fashion |
| Helena Rubinstein | Cosmetics |
| NYX Professional Makeup | Cosmetics |
| The Body Shop | Cosmetics |
| Yuesai | Cosmetics |
| Carita | Fragrance |
| Mizani | Hair Care |
| Matrix | Hair Care |
| Loreal Paris | Cosmetics |
| Sanoflore | Consumer Goods |
Who is Loreal’s Biggest Rival?
L’Oreal’s main competitors include Yatsen Holding, Estee Lauder, Avon Products, Revlon, Coty, and CHANEL.
Where Can You Buy Lorael in USA?
Online Shop Selling Lorael
- Walmart
- Target
- Care to Beauty
- Ulta
- Boots
Loreal website us is www.lorealparisusa.com
Buy Lorael at Retail
Attention
The majority of the products blend well with the skin. Never forget to patch test before adding a new “extra” to your core routine.
Add only one new product to your routine each week. Always observe how you react to different ingredients first. You can continue to use it if there is no adverse reaction. Keep in mind that less is often more!
A single skincare routine does not require ten products to achieve healthy and beautiful skin.